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Blog Post
News
Barry Habib Shares 2025 Market Outlook & Strategies for Current Buyers
Since the September Federal Reserve meeting which gave us the first cut to the Federal Funds Rate in more than 4 years, the housing market has been moving. Bookended by a 0.50% cut in September and a 0.25% cut on November 7th, we’ve seen a plethora of conflicting economic data, a tight election that will see the balance of power shift greatly, and mortgage rates that shot from the high 5% range to nearly 7%. With so much in flux and plenty of questions about where mortgage rates are heading in 2025, UMortgage partnered with Barry Habib, CEO of MBS Highway, to share insider expertise with our Loan Originators and enable them to help their clients and agents navigate next year’s market with ease. Where are Mortgage Rates Heading in 2025? To understand where mortgage rates are going in the new year, we first need to take a look at where mortgage rates currently sit and the events that got us here. In September 2024, the Federal Reserve cut the Federal Funds Rate by 0.50%—marking the first Fed rate cut since March 2020. The week of that meeting, rates sat in a range between 5.8% and 6.2%. Since then, we’ve had an array of labor market and inflation data that indicate a strong U.S. economy and a presidential election; this data made mortgage rates rise to, as of November 13th, the high 6% range. On November 7th, the Fed cut rates by another 0.25%. Speaking to UMortgage LOs shortly after the news of this 0.25% cut broke, Habib said, “Based upon what we see from the Fed, they might continue cutting maybe another 0.25% in December. But next year, they anticipate another 1% to 1.25% in cuts. That's going to filter its way into the 10-year treasury, and as the 10-year treasury declines, mortgage rates will decline.” Is Now a Good Time to Buy a Home? The first question that most prospective homebuyers ask as they prepare to buy a home is, “is now a good time to buy?” Habib emphasized that, in today’s market, answering this question requires a clear understanding of rate trends, inventory constraints, and broader market conditions. While it might sound most sensible to wait until rates drop to buy a home, it could actually benefit many homebuyers to buy now while demand remains relatively subdued. “[As mortgage rates drop], we think that a buyer’s investment in their home is probably very sound,” continued Habib. “You have a lot more demand when rates go down. In the tight inventory environment, that typically means prices go up.” The S&P Case-Shiller National Home Price Index indicated that home prices increased by an average of 4.5% from 2023 to 2024. While rates might currently be higher than desired, buying now could help clients lock in the property they want in a market where home values will appreciate even faster with demand compounding with the standard rate of home price appreciation. And when rates come down in the coming year, they can work with their UMortgage Loan Originator to refinance to that lower rate that they identified after closing the initial mortgage and enjoy the benefits of equity and appreciation while increased demand drives prices higher. So, if you’re a homebuyer who’s financially ready to buy a home and comfortable paying the quoted monthly mortgage payment, the best time to buy is likely right now! Anticipating Market Trends by Working With an Expert Loan Originator Prospective homebuyers shouldn’t need a background in economics and a subscription to the Wall Street Journal to buy when the time is right. That’s why, in a market shaped by shifting rates, tight inventory, and rising demand, working with a knowledgeable Loan Originator is invaluable. Choosing to buy a home with a UMortgage Loan Originator provides homebuyers with value that extends far beyond their initial home purchase. They’ll receive a trusted mortgage advisor who will be proactive to help them maximize the investment they’ve made in their home, save money when mortgage rates drop, and build generational wealth through real estate. UMortgage has LOs licensed from coast to coast and based in a town near you to provide guidance specific to your homeownership goals. With an expansive portfolio of lenders to get you the lowest rate, thorough knowledge of loan guidelines for specific loans like VA loans and more, and a dedication to providing you with a mortgage that prioritizes your needs first, there’s never been a better time to start your homebuying process. Follow this link and fill out the form to connect with an LO near you!
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Blog Post
Purchase
3 Benefits Homebuyers Gain with a Quality Loan Originator
Buying a home is a massive financial commitment, and that’s why the mortgage broker that you choose to work with is so important. A trustworthy Loan Originator (LO) offers homebuyers a variety of advantages throughout the homebuying process and well beyond their closing date. Patton Gade, UMortgage’s National Director of Military Lending and Scotsman Guide #1 VA Originator, recently hosted a training session to share some tenants that all homebuyers should look for when they choose their mortgage loan originator. By identifying 3 key attributes in their LO, you can trust that you’ll receive mortgage advice that is personalized to your unique financial picture, matches your homeownership goals, and offers service that stretches beyond your closing date for value that lasts a lifetime. If you're ready to partner with an LO who will give you those 3 major benefits, follow this link to get started. Personalized Mortgage Based on Your Homeownership Goals Having an introductory call with a potential mortgage broker can feel overwhelming. You might find yourself in a conversation filled with financial jargon, details about the mortgage process, and the regurgitation of different loan products and programs. While these basics are essential, a truly great LO will dig deeper to understand your personal motivations and goals for homeownership. “Every time I talk to a new client, I want them to think of me as an advisor, as an important person in their life,” expressed Gade. “In a lot of intro conversations I hear about, most LOs will primarily talk about their products instead of trying to connect with the client on a personal level. “What they’re not doing in those instances is offering any good advice. You can’t offer good advice unless you understand why the client wants to buy, what their goals are, or the personal things in their life that make them unique.” This personalized approach ensures that your mortgage fits your financial needs and supports your long-term homeownership goals. No two homebuyers are the same. By understanding your specific motivations and goals, your LO will craft a mortgage that aligns with your current needs and future aspirations. This initial connection also sets you up for long-term support—whether they’re advising you on potential refinance opportunities or helping you finance your next home purchase when the time comes. Guidance Through the Ever-Changing Housing Market The housing market can be unpredictable, with mortgage rates shifting day to day based on broader economic trends. You don’t need a degree in economics to navigate these fluctuations. Rather, a skilled LO will act as your guide to help you understand market dynamics, prepare for expected shifts, and possess the clarity and confidence needed to make informed homebuying decisions. Does your ability to buy a home rely on a certain mortgage rate? Perhaps the market has changed since you closed your loan and you’re wondering if now is a good time to refinance. If you’ve connected with or bought your home with a knowledgeable LO, they’ll be able to let you know when the time is right to buy or refinance to help you get the most affordable mortgage possible. By partnering with an experienced LO, you gain a hugely valuable resource that prioritizes your goals and financial health. Their guidance through the ebbs and flows of the market helps position you to maintain manageable payments and maximize your investment. The right LO makes it possible to confidently build equity and capitalize on homeownership, even in a rapidly shifting market. A Lender for Life to Maximize the Benefits of Homeownership A great Loan Originator is more than just someone who facilitates your initial mortgage transaction; they become a lifelong partner throughout your homeownership journey. After helping you close on your first home, a quality LO will: Proactively stay in touch to guide you through market changes Advise on strategies to leverage your home equity Open doors for wealth-building opportunities, such as: Refinancing in money-saving situations Tapping into home equity for investments or major life events Assisting with future home purchases By understanding both the market and your personal financial goals, a skilled LO can recommend ways to leverage homeownership as a strategic asset. Their role extends beyond your initial purchase, acting as a trusted guide through the ever-changing housing market. "I've been able to earn the trust of my buyers by being authentic and making sure that the client knows that I'm invested in their long-term wellbeing," continued Patton. "I figure out who they are, what they want to do, and the best option to help them reach those goals. The best LOs are in this industry to serve homebuyers and do what's best for them, and homebuyers deserve nothing less than that." Most importantly, partnering with an exceptional LO means having ongoing support as you build and leverage the generational wealth that homeownership can provide. Whether it's advising on a strategic refinance or preparing you for future investments, they are your partner in achieving lasting financial security and success. Ready to connect with a talented Loan Originator in your area? Follow this link and fill out the form for a free consultation on your homebuying readiness. We'll match you with the perfect LO to guide you through the process and help you access the life-changing benefits of homeownership.
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Blog Post
News
Kahren Oxner Founds EmpowHERed to Lift Women in the Mortgage Industry
Historically, the mortgage and finance industries have been predominantly represented by men. According to data from Zippa, 44.7% of loan officers in the United States are women. Of that group, women loan officers earned 87% of what their male counterparts earned. While this gender disparity has decreased in the last decade, Kahren Oxner, a UMortgage Branch Manager, identified the need for a community that helps amplify the voices of women in the mortgage industry and creates equitable growth opportunities. This led to the creation of EmpowHERed—a group exclusively for women at UMortgage and within the housing industry that provides a platform for connection, growth, and empowerment. Considering the need for such a group not just at UMortgage but for the industry as a whole, Oxner said, “I created EmpowHERed because I wanted to create a space for women in our industry to come together, thrive, and grow as a team. This organization is home to so many incredible communities, but it was clear that we were missing one for the great women throughout the company. We needed a place where we could come together, get to know one another, deepen our relationships, support each other, and just have fun.” EmpowHERed is a dynamic group with more than 146 members from UMortgage and the broader housing industry. The group hosts open forums known as EmpowHERed Hour, where members can share insights, discuss challenges, and support each other. Additionally, it produces the EmpowHERed by UMortgage Podcast which amplifies the voices of women in the industry by featuring their stories and the initiatives they're leading to drive positive change. “I’ve always thought that it was incredibly important to support women in the mortgage industry and bring forward different perspectives,” continued Oxner. “Bringing unique voices in and giving them the space to provide fresh ideas and different opinions wholly enriches us. It’s so important to allow those voices to be heard to continue to push our industry forward.” A research study conducted by McKinsey & Company found that organizations in the top quartile of gender diversity on executive teams are 21% more likely to outperform their less gender-diverse counterparts. While plenty of progress has been made for women in the mortgage industry, there’s still plenty of work to continue to bridge the gap and create a more equitable industry for mortgage companies and the homebuyers they serve. Looking ahead, Oxner is optimistic about the future of women in the mortgage industry. “I’m proud to have started this movement, but now it’s evolved into something with a life of its own,” she expressed. “We’ve seen a lot of amazing growth with the number of powerful women we have at UMortgage and I’m excited to see what the future holds!” Visit this page to learn more about how Oxner and EmpowHERed are helping bridge the gender gap and empower women in the mortgage industry.
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Blog Post
News
The Road to 300 | Ben Bell Marks a Milestone of Families Served
The Road to 300 | Ben Bell Marks a Milestone of Families Served at UMortgage Ben Bell’s approach to his business’ continued success starts with one thing: genuine care for the clients he serves. Since joining UMortgage in June 2022, Ben Bell has made a huge impact on his community in Atlanta and throughout Georgia. We’re proud to share his latest milestone—his 300th loan closed with UMortgage! As a Senior Branch Manager and Scotsman Guide-ranked originator, Ben’s journey with UMortgage has always centered around his profound commitment to the clients he serves. In many ways, this commitment to the clients he serves has been a key driver in his continued success over the years. Creating Homeownership Dreams, Regardless of the Size With more than 15 years of experience in the mortgage industry, Ben’s success is about more than just numbers; to him, success means that he’s made a positive impact on the families he serves. Every loan offers a new opportunity to guide his clients toward long-term financial freedom. Ben’s approach is simple yet powerful: prioritize relationships, not transactions. “There’s not one program that I say I’m better or worse at,” shared Ben. “My favorite loan product is literally all of them. I’m just as happy to help a client who wants to buy an $80,000 manufactured home as I am to do the $2 million jumbo loan.” This philosophy reflects Ben’s genuine desire to help anyone—regardless of their background or financial situation—achieve their dreams of homeownership and access the life-changing benefits that come with it. Mortgage Service that Goes Beyond the Loan Buying a home is one of the biggest financial commitments most people make, and Ben sees his role as pivotal in helping clients achieve financial freedom through responsible homeownership. Many in the mortgage industry view clients as one-time transactions, but Ben envisions something far greater. For him, each mortgage represents an ongoing relationship where he serves as a trusted advisor for his clients’ long-term financial well-being. “I take so much pride in the relationships I have with my borrowers,” Ben emphasizes. “We impact lives every single day. It’s a big financial sacrifice that people make to get their mortgage, and I want to make sure that their experience getting that mortgage and owning their home is the best out there.” How Mortgages Make a Difference in Your Community For Ben, every loan closed is another life positively impacted, another opportunity to support a client’s dreams and a testament to his commitment to relationships that last long after closing day. Ben is a testament to the positive impact loan officers can have on their communities when they’re equipped with the right resources and a supportive team that fosters their personal & professional growth. UMortgage is committed to empowering homebuyers nationwide, providing access to the most affordable mortgage options available while ensuring expert guidance from a local loan officer who genuinely has their best interests at heart. Follow this link and fill out the form to get connected with an LO in your area today!
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Blog Post
VA Loans
What All Mortgage Brokers Can Do to Grow Their Businesses
Becoming America’s #1 VA Loan Originator doesn’t happen overnight—it takes dedication, strategy, and a true passion for helping others. Patton Gade, UMortgage’s National Director of Military Lending and the Scotsman Guide’s #1 VA Originator in 2023 knows this better than anyone. Recently, Patton sat down with Carl White, host of the Scotsman Guide’s Loan Originators’ Edge podcast, to share the key strategies behind his success as a leading VA originator. At the heart of Patton’s approach is a clear priority: building authentic, lasting relationships with his clients. This philosophy was woven throughout his conversation with Carl and stands as the main driver behind his success. When asked about the importance of connection in the mortgage industry, Patton said “It’s more than just putting people on an email or in a drip campaign. You've got to make sure that when you're talking to them initially, they know that you're around for the long haul. When rates drop or when they’re ready to buy again, they need to trust that you’re the person who will take care of them and answer their needs.” But building these relationships isn’t something you can rush. For Patton, it often begins with finding common ground—especially within the tight-knit military community he’s a part of. When he got his start in the mortgage industry working at a call center, Patton found the most success when he had a military member or veteran on the other line. “I’m a veteran, and I like to talk to veterans. [When working for the call center] I would spend 15-20 minutes on the phone talking to clients about their experience in the military and the commonalities we shared before we ever got to talking about mortgages. While a shared background can help foster these connections, Patton shared one piece of advice that all mortgage professionals can follow: prioritize genuine care for your clients and their long-term financial well-being. “The key to mortgage comes down to, “what are you in this business for?” Are you in this business to make a lot of money or are you in this business to serve others?” continued Patton. “If you’re in this business to serve others and you do things with their best interests in mind, that’s going to come across in everything you do. “That’s where we should be as an industry. That’s where you can really set yourself apart. Do this job the right way and people will see that. Focus on the customer and how you can help them with everything you do and everything else will take care of itself.” For more insights from Patton, listen to the full episode of The Loan Originators’ Edge with Carl White.
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Blog Post
Refinance
Three Things UMortgage Loan Originators Learned in Refinance Training
In mid-October, more than 100 UMortgage Loan Originators and team members attended an exclusive two-day refinance training session. This extended seminar helped attendees streamline their refi approach to help more homebuyers access life-changing savings or cash out their equity with a refinance The session offered a 3-stage approach to refinances: becoming a more reliable partner, understanding why their clients want to or should refinance, and utilizing various tools to transmit the value of a refinance to the homeowners they work with. Below, we’ll dive into these 3 stages and outline how they positively benefit homeowners nationwide as they consider their refinance. Understand the “Why” for Every Refi Client Before a UMortgage LO starts a client’s refi process, they are taught to first learn why a client wants to refinance or why they might benefit from one. At UMortgage, everything we do centers around giving clients a platform that allows them to achieve financial freedom through homeownership. There are plenty of reasons why someone could benefit from a refinance. You have your most common surface-level reasons such as accessing a lower monthly mortgage payment by refinancing to a lower mortgage rate or tapping into equity earned by paying their mortgage over time. However, to truly identify whether an opportunity is appropriate is to dig deeper and understand why a client wants to refinance. Take it from Jimmy Hobson, National Sales Leader, who used a simple rate & term VA Interest Rate Reduction Refinance (IRRRL) to help a client recoup the thousands of dollars they paid for an HVAC repair all while locking them into a slightly lower monthly mortgage payment. In the video below, he shared how he identified this solution and why that personal connection with his client opened the door for this opportunity. Identifying a refi client’s ‘why’ is an essential first step that can only be achieved by building genuine relationships on a foundation of trust with those clients. UMortgage LOs are trained to be the difference-makers in these situations through the strong relationships they’ve developed with their clients. Be a Reliable Partner Understanding a client’s ‘why’ is an essential first step to identifying whether a refinance is right for them. The next step is to be in constant contact with those clients to ensure that all parties are ready to act when the time is right. After closing on your mortgage, you might start receiving a flood of unsolicited calls, mail, or emails from banks and financial institutions offering a refinance. While some of these offers may seem appealing, they are often misleading, pushing you into loans that aren’t in your best interest. This is why working with a local mortgage broker you trust is so important. UMortgage focuses on helping you achieve long-term financial success, not just securing a mortgage. To protect their clients from these sorts of predatory lending practices, UMortgage LOs are trained to stay top-of-mind with these borrowers to ensure that they know their options when opportunities present themselves. “You can only provide your clients with the financial advice that they need if you’ve put in the work to build a relationship and identify the personal aspects that drive their financial needs,” said Todd Bitter, Sales Director of UMortgage+. “You don’t know what’s happened in their lives since you did that last loan unless you have those conversations, and that’s why it’s so important to prioritize your client relationships after you’ve helped them close their loan.” By providing personalized advice based on your unique situation, we ensure you’re equipped with the right tools and knowledge to make the best decisions for your future—without falling prey to one-size-fits-all offers from impersonal lenders. Utilize UMortgage’s Tools to Transmit Value to Your Clients The final piece that UMortgage LOs were taught during their two-day Refinance Training was to utilize the tools at their disposal to transmit value directly to the clients they work with. UMortgage LOs are equipped with an expansive portfolio of lenders and loan products that enable them to customize mortgages to fit each borrower’s unique financial goals. Beyond these loan products, they also offer their clients a wide range of educational resources to empower homebuyers and homeowners with the necessary knowledge of the refinance process, the options available to them, and the ability to see for themselves what savings could be available with a refi. UMortgage’s Refinance Calculator is a perfect example of the ways that UMortgage LOs can transmit value directly to the clients they serve. This tool takes basic information, such as a client’s loan amount, loan term, interest rate, and year they closed to provide a snapshot of their monthly savings, total savings, and potential cash-out amounts. When a homeowner works with a UMortgage Loan Originator for their refinance, they get so much more than the most affordable mortgage possible. They gain a professional mortgage advisor for life who will guide them through every stage of homeownership and ensure that they stay ahead of the economic trends to continuously keep more money in their clients’ pockets. If you want to get connected with an experienced UMortgage LO in your community, follow this link and fill out the form to ensure you maximize the benefits of homeownership.
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Blog Post
News
UMortgage Launches its Third Semester of Level Up Sales Coaching
The UMortgage platform was created to give Loan Originators (LOs) a place where they can grow and develop more opportunities to create life-changing opportunities through homeownership for the members of their communities. This fall, UMortgage is launching the third semester of its Level Up Sales Coaching program following two semesters of unprecedented success. This innovative program helps LOs improve their business strategies and directly benefits borrowers by ensuring that their LOs are better equipped to provide tailored and affordable mortgage solutions to every client they serve. With access to expert coaching from industry leaders, a proprietary sales tracking app named Tempo, and proven sales strategies that have directly contributed to UMortgage becoming the 88th fastest-growing company in America, UMortgage’s coaching program positions Loan Originators to deliver unmatched value to homebuyers. How Sales Coaching Benefits Homebuyers Level Up’s purpose is to raise the standard of the homebuying experience for every client. In their Level Up curriculum, LOs are trained to: • Streamline how they take clients through the loan pipeline to ensure an efficient homebuying process for every client • Identify their clients’ financial needs and homeownership goals to deliver a personalized homebuying experience • Gain a better understanding of UMortgage’s full portfolio of loan products and the context where different products or programs should be utilized The universal benefits of Level Up will positively impact borrowers no matter the experience level of their LO. Take it from Brian Cardenas, a mortgage professional since 1991, who credited his business’ recent exponential growth to those lessons he learned in Level Up. “I’ve been in several different coaching programs, and I’ve learned and improved from every one of them,” said Cardenas. “Level Up is heads and shoulders the best that I’ve been part of. Thanks to this program, I’ve already doubled my total production from 2023 just 9 months into 2024 and have been able to have a tangible positive impact on every borrower I’ve worked with.” Your Competitive Edge in a Competitive Market Level Up Sales Coaching doesn’t just work for Brian, it works for all students. The UMortgage platform alone has proven to give Loan Originators the advantage they need to serve a greater number of prospective homebuyers compared to our competitors. Level Up gives these LOs an additional leg up. Through competitor analysis on 11 similar companies—4 brokerages and 7 retail lenders—Level Up students grew their production numbers by 54.75% from Q1 to Q2 in 2024. In comparison, the broker average was 25.76% and the retail average was 24.81% across the same period. “UMortgage is giving Loan Originators the tools they need to grow their business. This isn’t just higher production numbers, this is a higher number of families served,” says Anthony Casa, UMortgage President & CEO. “By focusing on the right strategies and accountability, our Loan Originators are fully prepared to offer the best service possible to their clients.” Introducing the Tempo App for Sales Activity Tracking This fall, UMortgage is introducing Tempo, a cutting-edge app designed to help Loan Originators track their sales activities, work more efficiently, and stay connected with borrowers. With this level of accountability, Loan Originators work proactively to guide borrowers through the process and reach their homebuyer goals. “Tempo will be instrumental in the ways that we’re able to refine our client experience by ensuring a high standard that’s consistent for every borrower who works with a UMortgage LO,” continued Grapevine. “We’re excited to continue developing this app to help us transform the homebuying experience into one that’s simple, modern, and personalized.” This activity-tracking system will be central to the way that UMortgage Loan Originators stay connected with their clients, no matter where they are in the loan process, to ensure they’re offering the best service possible and keeping them on the path to financial freedom. Why Work with a UMortgage Loan Originator? When you choose a UMortgage Loan Originator, you’re not just working with someone who can get you a mortgage, you're working with a local expert with the tools and support needed to find you the best possible mortgage solution. Through programs like Level Up, UMortgage ensures that its Loan Originators are going above and beyond to exceed expectations, and that’s a win for every borrower. To get connected with a UMortgage Loan Originator in your area, click here to share a few details about yourself, and we’ll be in touch!
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Blog Post
News
Joe Cicali, Chief Strategy Officer, Earns 2024 HousingWire Vanguard Honor
UMortgage is proud to announce that Joe Cicali, Chief Strategy Officer, has been named one of this year’s 2024 HousingWire Vanguard awardees. This prestigious recognition honors the top c-suite leaders in the housing industry who are shaping the future of homeownership through innovative strategies and unwavering commitment. Since joining UMortgage, Joe has been a driving force behind our mission to revolutionize the homebuying experience. His forward-thinking approach to mortgage operations and technology integration has empowered our Loan Originators and Operations team to deliver unmatched service, build stronger relationships with clients, and streamline our pipeline of referral business. "It's a huge honor to be named one of this year's HousingWire Vanguard award winners alongside so many great mortgage industry leaders," said Joe. "At UMortgage, we're setting a new standard for the homebuying experience. To get us there, we’re implementing new tech features that will help our Loan Originators and Operations team members gain deeper insights into our client's unique needs that will help us build stronger relationships and streamline our referral pipeline." Joe’s leadership has been pivotal to maintaining the exponential rate of growth seen at UMortgage in 2024. In Q2, UMortgage set a new quarterly record with 2,010 units closed and $704 million in volume after setting company records for monthly volume and units in consecutive months in April and May. UMortgage's commitment to innovation has set it apart as one of the fastest-growing companies in America. In August, UMortgage ranked #88 on the Inc 5000 list of America's fastest-growing private companies. The list also noted UMortgage as the 3rd-fastest-growing company in Pennsylvania, 4th-fastest-growing in the Philadelphia-Camden-Wilmington region, and 11th-fastest-growing company in the finance sector. These milestones underscore the power of Joe’s vision and the dedication of our entire team to excellence. At UMortgage, we’re not just meeting industry standards; we’re redefining them. Our focus on innovation and client-centric solutions is setting a new benchmark for the mortgage industry, and we’re excited to continue leading the way. Joe joins a growing list of UMortgage leaders recognized by HousingWire this year. Mike Farah, Director of Sales Operations, was named a 2024 HousingWire Insider and Kyle Koller, Branch Manager, earned a 2024 HousingWire Rising Stars honor. As we continue to expand and evolve, UMortgage is looking for passionate professionals to join our team and help us transform the homebuying experience for our clients. If you’re ready to be part of an industry-leading company that’s changing the way that people purchase a home, visit umortgage.com/careers to explore exciting opportunities as a Loan Originator or Operations team member.
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In The News

Blog Post
HousingWire
Mortgage Rates Plummet, Changing Everything — For Now
Prospective borrowers with strong credit are locking in mortgages this week at the lowest rates in more than a year, loan officers and lending executives told HousingWire on Friday. A sample of more than a dozen industry professionals said they were quoting most borrowers in the high 5% to low 6% range on government loans and in the mid-6% range for conventional mortgages. Quotes vary based on credit scores, points and other factors. This generally matches up with data from Mortgage News Daily, which looks at marketed rates for strong credit profiles. On Friday, it recorded conventional 30-year mortgage rates of 6.40% and 15-year conventional rates of 5.89%. Fixed rates through the Federal Housing Administration (FHA) were at 6.10% and those through the U.S. Department of Veterans Affairs averaged 6.12%. Some rates were down nearly 50 basis points in a single week. In just the past day, loan officers should have seen their pricing improve between 25 and 40 basis points on government loans, and by 20 to 60 basis points on conventional scenarios, said Rick Roque, executive vice president of retail at Sierra Pacific Mortgage. The rate declines “means better pricing to consumers, incentivizing them to take advantage of approximately half a percentage point in rate improvement in the market,” he said. Here’s how LOs are handling the sudden drop in rates. Indeed, one West Coast LO told HousingWire that he quoted a borrower a 5.75% rate on a 30-year FHA loan for a $500,000 Southern California home purchase. The borrower had a 700 FICO score and is putting down 3.5%. “I don’t think we’ll see a big refi move until September,” the LO said, adding that it should be a “decent fall and winter for refis.” Several LOs and mortgage executives told HousingWire they’ve seen an uptick this week in refi interest and in purchase locks, especially following the jobs report. But few are popping the champagne just yet. “Vibes are cautiously optimistic,” said Jay Promisco, president of Sierra Pacific Mortgage. “A lot of floaters are waiting for more improvement. Rates are firmly in the 6s for most scenarios, and not a lot of reasons right now based on the economic data for rates to go back up. It might be a fun end-of-summer rally. Doesn’t help the inventory issue, but lower rates for borrowers is always good.” Ravi Patel, a branch manager for UMortgage in Kentucky, said he’s working with borrowers to take advantage of the here and now. “We’re in a unique window of opportunity where these lower rates haven’t had a strong foothold in the market yet. … It hasn’t been consistent yet,” Patel said. “For buyers actively looking, there’s not as much competition yet. But as these rates are consistently in the low to mid 6s and the high 5% range, all these buyers on the sidelines are going to get off the sidelines and look at houses. That will create more demand, and with supply still being an issue, we’ll be seeing multiple-offer situations and appraisal gaps.” For refi clients, he’s preaching patience. Patel is in conversation with existing clients who can save between 50 to 75 basis points. But it depends on their circumstance — some might benefit from waiting another month or two, when rates potentially could drop even more significantly. “With refinances, time is more on our side,” he said. “I’m not in a huge rush to lock because I think this is the start of the trend of rates continuously moving lower. Is it right for the client?” New borrowers in play Shannon Hoff, a California-based branch manager at American Pacific Mortgage (APM), said rates have dropped about 80 basis points in a short period of time.
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Blog Post
UWM
Brilliance in the Basics: How to Simplify Sales Activities with Andrew Chavez
Generate Consistent Business by Nailing Down the Basics of Sales Activities Get up every day and do the basics exceptionally well. That mindset helped Andrew Chavez become a Green Beret who served two tours of duty in Afghanistan. How has this concept helped Andrew coach mortgage loan officers with less than 3 years of experience close an average of more than four loans per month? Listen to Episode 76 of Good. Better. Broker. as we find out how to identify and execute the fundamentals of daily sales activities. In this episode of the Good. Better. Broker. podcast, you’ll learn how a military veteran is using lessons he learned as a Green Beret to help mortgage loan originators find success. In this episode, we discuss ... 1:55 – why the lessons Andrew learned in the military help him coach LOs 3:12 – how Andrew transitioned from being a Green Beret to the mortgage business 5:58 – the meaning of “brilliance in the basics” and “trooping the line” 12:23 – why Andrew coaches brokers to read and search guidelines 14:33 – Andrew’s emphasis on communicating with branch managers 16:14 – how Andrew gets people to buy into his coaching strategy 19:44 – how LOs can build relationships with referral partners 22:51 – how to determine what your plan and daily activities should be 23:48 – the meaning of framing success and applying perspective 26:08 – why Andrew teaches LOs to have a repeatable process
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Blog Post
Yahoo Finance
UMortgage Shatters Quarterly Record with $704.7 Million in Funded Volume
PHILADELPHIA, PA., July 1ST, 2024 – UMortgage, a leading national mortgage lender dedicated to creating life-changing opportunities through homeownership, continues its rapid growth with a record-breaking production quarter. Topping 2,010 units and reaching over $704.7 in funding volume, this achievement marks a 38.5% increase over Q1 of 2024 and surpasses the previous record set in Q2 of 2023 - $623 million with 1,871 units funded. Key Drivers of Success This extraordinary growth can be attributed to strategic leadership and innovative approaches in the mortgage industry. Anthony Casa, President & CEO of UMortgage, was recently honored as a 2024 Inman Best of Finance and a 2024 Philadelphia Titan 100 awardee, recognizing his visionary leadership in the mortgage industry. Anthony's commitment to excellence continues to drive UMortgage to new heights. “This incredible achievement is a testament to the dedication and hard work of our entire team," said Anthony Casa. "Every team member has played a crucial role in our success, and this milestone is a reflection of their relentless commitment to excellence. Together, we are building a brighter future for UMortgage and our clients." Andrew Chavez, newly appointed National Director of Sales Development, has been instrumental in amplifying UMortgage’s momentum. Alongside National Sales Leader, Jimmy Hobson, the two have been pivotal in the application of scalable sales strategies resulting in several record-breaking months at the start of 2024. Positioned for Continued Growth in the Mortgage Industry With a robust foundation, UMortgage is positioned for continued growth. Despite challenging conditions in the housing industry, the mortgage company is on track to fund $3 billion this year – its highest yearly production ever. The company's commitment to refining its systems and technologies plays a critical role in supporting its expansion and maintaining its leadership in the industry. To learn more about what being a Loan Officer at UMortgage would look like, download our Experience the Difference packet for an overview of the business-boosting benefits available at UMortgage. About UMortgage UMortgage is a national mortgage lender on a mission to create life-changing opportunities through homeownership. With Loan Officers licensed from coast to coast, an expansive suite of mortgage lenders to shop from, and a quick, clear, & communicative homebuying process, UMortgage is ushering in a modern mortgage experience catered to all homebuyers.
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MPA Magazine
What Makes a Top Loan Originator in the VA Space?
By his own admission, Patton Gade (pictured top) “eats, sleeps, and breathes” VA loans – and the national director of military lending at UMortgage has plenty to say about the space and what mortgage professionals need to keep in mind when originating loans there. A West Point graduate and former Army officer, Gade realized immediately after starting out in the mortgage space that VA loans were the niche most suited to his background and experience. “I was at a call center, doing consumer direct, and I figured out very quickly that the people I connected with the most were fellow veterans,” he told Mortgage Professional America. “When I talked to somebody that was ex-Army, Navy, Air Force or whatever… we’d start talking about that and [I’d] realize it was much easier for me to make a connection with somebody when we could talk about something that we have similarities on. I naturally gravitated a lot towards veterans.” Another realization from those early days was a big gap in the market, with VA loans representing a tiny slice of most loan officers’ yearly business and many having only a passing knowledge of the space. Gade knuckled down and set about learning as much as possible about VA loans – and building a strong reputation and track record in that sector was helped no end by his ability to call on an extensive existing book of contacts. “All the people that I really interacted with for the first 15 years of my adult life were military people,” he said. “If you go to my Facebook page now it’s got a ton of mortgage people in it – but 10 years ago it was nothing but ex-military people. “So my natural sphere of influence was with veterans as well. Those things kind of just combined to make me go ‘Hey, this is probably a good place for me to focus.’” How loan officers can find their niche Finding a specific sphere of expertise is a recommended move for any loan officer – not just those who want to specialize in the VA space, according to Gade. “My advice to new loan officers is it doesn’t really matter what your niche is. You just have to figure out what it’s going to be – it doesn’t have to be VA,” he said. “You just have to figure out the community that you already naturally exist in. The questions to ask, he said, are as follows: “Where’s the place that I have already a natural connection with people and then how do I lean into that to make sure all of those people in my sphere actually know who I am – what I do, what my business is? And then how do you kind of join those things together?” Education, expertise crucial for loan officers in VA lending Gade stepped into his new role with UMortgage towards the end of last year, having put up huge numbers in VA loan originations since starting out. He said a concern in the VA space was lack of knowledge among real estate and mortgage professionals, feeding into misleading and incorrect information being provided to veterans about their options. “We’re working on building within UMortgage an educational platform where the truth is being told [about VA loans] and trying to get that out… having the real information there because there’s just too much misinformation,” he said. “You’ve got to have loan officers that are great – so we’re working really hard to train our loan officers on the truth about VA loans. There’s the educational component for realtors. And then the third prong is you’ve got to have a borrower that’s being trained in the right information.” For loan officers hoping to do more in the VA space, Gade’s advice is simple: good training is key. He’s also keen, he added, to pass on his own insights and knowledge wherever it can be used. “My phone is always on. People can pick up the phone and call me,” he said. “I [help] realtors where I’m not even involved in the transaction, but they’re calling me and going, ‘Hey, here’s what the loan officer said – what’s the truth?’ “I would say that everybody needs to have somebody like that that they can pick up the phone and call. Even if you don’t have that, you can call me and I will help you get your veteran served in the way that they deserve.”
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PR Newswire
UMortgage Sets Monthly Record for Funded Volume in April 2024 and Is On Pace for $3.25bil in Yearly Funded Volume
PHILADELPHIA, May 6, 2024 /PRNewswire/ -- UMortgage, a national mortgage company committed to creating life-changing opportunities through homeownership, has developed a habit of setting a new company record nearly every quarter. In April, the platform set a new company record with $238mil in monthly funded volume with 688 families served. Coming off its third highest-producing quarter in company history during Q1 2024, UMortgage is on track to fund an estimated $3.25bil in volume this year. This company record indicates the exponential rate of growth that UMortgage continually achieves every year. From 2021 to 2024, UMortgage averaged an explosive 128% year-over-year growth despite the continued market challenges of rising rates and shrinking inventory that have shaken others in the industry. Reflecting on UMortgage's trajectory, Anthony Casa, President & CEO says, "We're a much better team now. Everyone is rowing in the same direction with a steadfast commitment to get better every day and make UMortgage the best mortgage company in America." "It takes the entire team for us to continue to grow and set records when others in our industry downsize," continued Casa. "Not only are we on pace for our fourth-consecutive year with a new company record for funded volume and families served, but we're also coming together as a team and positively impacting our communities." The company's last record month was set back in May 2023. Recent executive additions in April—including Jimmy Hobson as National Sales Leader, Christina Escobar as VP of People, and Mike Farah as Director of Sales Operations—bolster UMortgage's leadership and capitalize on its momentum in 2024. With a clear vision for the future and experienced leadership paving the path, UMortgage is on pace for its fourth consecutive company record for yearly funded volume and units. Casa will further outline the platform's vision and goals alongside Corie Meredith, VP of Marketing, and Patton Gade, National Director of Military Lending, this Thursday, May 9th at 2pm ET. Register for Loan Originators Powered by UMortgage for an inside look at the platform's plans for continued growth. About UMortgage: UMortgage is a national mortgage platform on a mission to create life-changing opportunities through homeownership for homebuyers across the country. With Loan Originators licensed from coast to coast, an expansive suite of lenders to shop from, and a quick, clear, & communicative homebuying process, UMortgage is ushering in a modern mortgage experience that can cater to any homebuyer.
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HousingWire
Kyle Koller Named 2024 HousingWire Rising Stars Award Winner
Since he joined the UMortgage platform in 2021, Kyle Koller, branch manager of UMortgage West, has developed his branch into one of the highest producers of mortgages in the state of Utah and UMortgage into one of the fastest-growing mortgage platforms in the country. His exceptional leadership and mortgage expertise led the branch to exponentially increase its production year after year to help serve more than 1,000 families in 2023. Koller has played a massive role in UMortgage achieving back-to-back years of more than 100% funded volume growth. Individually, he grew his own production to feature at #111 on the Scotsman Guide’s 2023 Top Mortgage Brokers rankings with a total volume of $44 million. In line with his year-over-year production growth, he’s also grown his branch, UMortgage West, to become UMortgage’s top-performing branch in 2023 with $350 million in production and more than 1,000 families served as a team. He’s also played a large role in attracting the best of the best to UMortgage, most recently striking a partnership with another high-producing Utah brokerage. Following this recent acquisition, Kyle and his fellow UMortgage West Branch Managers are projected to eclipse $500 million in total loan volume in 2024. As a branch manager for one of UMortgage’s 19 national branches, Koller exemplifies UMortgage’s core value to create strong communities by regularly giving back to his local community to help create life-changing opportunities through homeownership. He hosts weekly training sessions for real estate agents in his area to provide personal housing market updates and other mortgage education that they can use to arm their homebuyers with knowledge. Kyle regularly demonstrates selflessness and a willingness to go out of his way to help his fellow LOs by regularly volunteering to host UMortgage’s internal daily Sales Huddles; these provide him a platform to coach his peers, offer his unique first-hand experiences and share specific areas expertise to help his fellow UMortgage team members become the best version of themselves. What is one habit that has helped you succeed? Becoming consistently organized when working through my loan files and handing them off to my processors has had a major positive impact on my business and my clients’ home buying experiences. By keeping all of the fine details of each individual file easily accessible, I’m helping set up my operations team for success. This allows them to efficiently move through my files and enables me to scale my business by offering extra time and peace of mind to focus on prospecting.
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HousingWire
Nation’s #1 VA Loan Officer Joins UMortgage
Patton Gade, 2023 Scotsman Guide Top-Ranked Loan Officer, Leaves loanDepot to Provide More Accessible Homebuying Options for Military Community. PHILADELPHIA, PA. – October 23, 2023 — Patton Gade—the #1 VA Loan Originator and #89 Top Purchase Volume Loan Originator in the Nation, per the 2023 Scotsman Guide Rankings—announces that he has joined UMortgage as its National Director of Military Lending. In his role, Gade will continue to originate loans while leading UMortgage’s new Military Lending Division which will strive to increase access to homebuying opportunities for members of the military community and change the narrative and negative stigmas associated with VA loans within the mortgage industry. “I’m thrilled to join the UMortgage platform and team up with its already impressive team of VA Loan Originators,” said Gade. “Our vision at UMortgage is to educate and serve veterans through their homeownership journey with the same selfless passion in which they served our country.” As a graduate of the United States Military Academy at West Point, he’s dedicated his career in the mortgage industry to help create life-changing opportunities through homeownership for active service members, Veterans, and their families. Upon his arrival at UMortgage, Gade will join forces with fellow top Veteran Loan Originator and West Point alumnus, Jay Bunte, to bolster UMortgage’s VA offerings and coach its LOs to better serve Veteran homebuyers. In 2023, more than 20% of the loans originated by UMortgage LOs were VA loans. With Gade leading its Military Lending Division, UMortgage hopes to continue to increase those figures. Bunte, who ranked #28 in the Scotsman Guide’s 2023 Top VA Volume, expressed a profound excitement to help create such a high-quality sales division purely dedicated to helping serve former and active service members and debunk preconceived myths regarding VA loans. “It’s a privilege to have the opportunity to work with and learn from someone like Patton who has such an incredible passion for serving and educating our Veterans and active service members,” said Bunte. “There’s no shortage of misconceptions surrounding VA loans and Veteran homebuyers within our industry. The military division that we are creating will do a lot to correct those narratives and help us better serve our service members.” If you’re interested in learning more about what UMortgage is doing to help independent mortgage brokers grow their businesses, sign up for its weekly Loan Originators Powered by UMortgage discovery call which is hosted every Thursday at 2pm ET. About UMortgage UMortgage is a nationwide loan origination company committed to transforming the mortgage industry through innovation, exceptional growth, and dedication to client experience. With more than 300 Loan Originators, an industry-best 95 net promoter score (NPS), and 250% year-over-year growth, UMortgage is growing in a shrinking market, demonstrating its adaptability, and showing an unwavering commitment to providing top-tier service to its clients. Visit www.umortgage.com/careers/loan-officers for more information.
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MPA Magazine
UMortgage Introduces Sales Coaching Program for Loan Originators
UMortgage has announced the launch of its Level Up Sales Coaching program – an initiative that aims to increase consistency, confidence, and production for its loan originators. According to its Press release, the program matches UMortgage loan originators with a dedicated coach to teach sales strategies and develop a winning mentality that enables them to grow their businesses. The company has enlisted 16 of its top producers to teach sales strategies and lead the new coaching program. “This project is the culmination of months of work and preparation to help our loan originators improve in every aspect,” said Tyler Hodgson, UMortgage executive vice president of growth and Level Up sales coach. “This UMortgage exclusive sales development program focuses on accountability, mentorship, and strategy-sharing from some of our top originators. We’ve developed amazing technology and programming to offer our LOs more insight and transparency into their actions and results.” UMortgage said it has been developing the Level Up platform to allow participants to track their activities and goals, with access to “intentional coaching” by Volentum CEO René Rodriguez. Read more: UMortgage unveils financial literacy program “When we were originally ideating Level Up, we used to think its purpose was to help our loan officers simply close more loans,” stated Sam Abazari, director of coaching at UMortgage. “After months of development, Level Up is all about teaching individuals to constantly do +1 activities. We want to enable all our LOs to achieve the business they want so they can have the life they want.”UMortgage has announced the launch of its Level Up Sales Coaching program – an initiative that aims to increase consistency, confidence, and production for its loan originators. According to its Press release, the program matches UMortgage loan originators with a dedicated coach to teach sales strategies and develop a winning mentality that enables them to grow their businesses. The company has enlisted 16 of its top producers to teach sales strategies and lead the new coaching program. “This project is the culmination of months of work and preparation to help our loan originators improve in every aspect,” said Tyler Hodgson, UMortgage executive vice president of growth and Level Up sales coach. “This UMortgage exclusive sales development program focuses on accountability, mentorship, and strategy-sharing from some of our top originators. We’ve developed amazing technology and programming to offer our LOs more insight and transparency into their actions and results.” UMortgage said it has been developing the Level Up platform to allow participants to track their activities and goals, with access to “intentional coaching” by Volentum CEO René Rodriguez. “When we were originally ideating Level Up, we used to think its purpose was to help our loan officers simply close more loans,” stated Sam Abazari, director of coaching at UMortgage. “After months of development, Level Up is all about teaching individuals to constantly do +1 activities. We want to enable all our LOs to achieve the business they want so they can have the life they want.”
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Redfin
How to Choose a Mortgage Lender | Redfin
Choosing the right lender is a critical decision when obtaining a mortgage. With numerous options available in the market, it's important to navigate through the choices and find a lender that aligns with your financial goals and offers favorable terms. Whether you're a first-time homebuyer or an experienced homeowner, understanding the factors to consider can help you make an informed decision. From interest rates and fees to loan programs and customer service, this Redfin guide explains how to choose a lender that best suits your needs. By following these steps and conducting thorough research, you can begin your mortgage process with confidence and secure a home loan that sets you up for financial success. Where can you get a mortgage? When searching for a mortgage lender, it's important to understand the different types of lenders available in the market. Each type has its own advantages and considerations. Here are some common types of mortgage lenders: Traditional Banks: Traditional Banks, such as Wells Fargo, and Bank of America, are established financial institutions with a wide range of services, including mortgages. They have physical branches for in-person interactions, but their lending criteria may be strict, leading to longer processing times. Credit Unions: Credit Unions, like Navy Federal Credit Union and Alliant Credit Union, are member-owned cooperatives offering financial services, including mortgages, with competitive rates and lower fees compared to traditional banks. They prioritize customer service and may have more flexible lending criteria. Mortgage Banks: Mortgage Banks, such as Quicken Loans and PennyMac Loan Services, are specialized lenders solely focused on mortgage lending, streamlining the loan approval process by originating and funding loans in-house. They do not offer other banking services. Online Mortgage Lenders: Online Mortgage Lenders, such as Rocket Mortgage and Guaranteed Rate, are digital lenders providing convenient and streamlined mortgage applications, often with lower costs due to reduced overhead. However, personalized service may be limited compared to traditional lenders. Mortgage Brokers: Mortgage Brokers, such as LendingTree or LoanDepot, connects borrowers with multiple lenders, searching for the best mortgage options. They have access to various loan products and can assist borrowers with complex financial situations, earning a commission from successful loan origination. Non-Bank Lenders: Financial institutions without banking licenses that offer mortgages and other services, with flexible lending criteria and a willingness to work with borrowers in unique circumstances. Government Lenders: Fannie Mae and Freddie Mac, government-sponsored enterprises facilitating homeownership by purchasing mortgages from lenders. This helps provide more affordable loans to borrowers. Private Lenders: Individuals or private companies offering loans based on their own criteria, often specializing in niche markets or providing options for borrowers who may not qualify with traditional lenders. They typically charge higher interest rates and require a substantial down payment. "Not all loans and lenders are created equal. A delicate balance of competitive rates, options for speed to help strengthen an offer against competitors, and an experienced loan officer willing to educate a consumer is the key to success," says Christian Griffin from Maverick Mortgage. "Advertised rates are simply the paint on the outside of a vehicle. Don't be afraid to lift the hood and poke around. There are multiple components that help differentiate the best deal to be had." It's important to carefully evaluate the offerings, terms, and reputation of each type of mortgage lender to find the best fit for your specific needs and financial situation. Consider factors such as interest rates, fees, loan options, customer service, and the lender's track record. How to find the best mortgage lender Finding the best mortgage lender involves thorough research and consideration of various factors. By following these steps, you can increase your chances of securing the right lender for your needs and ensure a smooth mortgage application process. Steps to choosing the best mortgage lender 1. Get your finances in shape To enhance your chances of obtaining a mortgage with favorable terms, focus on improving your financial situation. Start by assessing and boosting your credit score, as a higher score provides more loan choices and lower interest rates. Obtain free credit reports and check them for accuracy, disputing any errors. Lower your debt and improve your debt-to-income ratio by paying bills on time and reducing credit card balances. Aim for a DTI ratio below 40% to meet lenders' criteria. These steps will strengthen your finances, help you calculate a mortgage you can afford, increase your loan options, and free up funds for a down payment . VA loans cater to active and veteran military members, while USDA loans are designed for rural homebuyers. These loans typically do not require a down payment. FHA loans have lower credit score requirements and can be obtained with as little as 3.5% down payment. Conventional loans are geared towards borrowers with good credit, with some options requiring as little as 3% down payment. Jumbo loans are used for financing high-value properties that exceed the limits of conventional loans. "Know how much you want your monthly payment to be and save the difference between your current payment and your desired new payment ahead of time in a separate savings account, and see how that feels on your monthly budget," recommends Melissa Tippey from Advantage Mortgage . "Create a savings account that has three months of reserves for emergencies. Be sure to provide the lender with all the requested documents upfront." 2. Kow what type of mortgage you need To find the best type of mortgage that fits your needs, familiarize yourself with the different types of home loans available. Here are a few of the options available: Home loans vary in terms of the length of the loan, such as 15 or 30 years, and the type of interest rate structure they offer. Fixed-rate mortgages maintain a consistent interest rate throughout the loan term, ensuring stability for borrowers. On the other hand, adjustable-rate mortgages start with a fixed-rate period, followed by periodic adjustments to the interest rate. To find the right mortgage, it's important to research and understand these options, and then seek out lenders specializing in the specific loan programs you require. 3. Shop for suitable lenders The most important thing you can do to make sure your lender is a good fit for you is talk to multiple lenders. Different lenders offer different types of home loans and interest rates. If you go with the first lender that comes along or offers the lowest interest rate, you may miss out on a great loan option. Some lenders may not even mention a certain loan that would save you money or better meet your needs, if it's one they don't offer. Mortgage shopping can also show you what a lender's customer service is like. The loan officers you talk to should be helpful, answer your questions, and never pressure you. Their ability to communicate clearly and quickly can make the difference when you're trying to close on a home. To find lenders, start with resources you already have: Talk to the bank or credit union where you have your checking or savings accounts. Ask any friends or family members who recently purchased homes if they would recommend their lender. Do research online and look for lenders with good reviews. "While the internet is a great source of information, it often provides only part of the story, especially when it comes to buying a home and getting a mortgage. Getting approved for a mortgage does not need to be stressful if you use a dedicated professional," shares Todd Bitter from UMortgage. "First, check online reviews to see past client experiences. A good lender will have many strong reviews to read. Look for comments about the experience first, then about rates/cost. Remember, the cheapest option is rarely better when making the biggest purchase of your life. Find a lender with many reviews that offers great service and a good price." 4. Talk with your agent If you're already working with a real estate agent, they'll likely have lender recommendations. Some lenders have a reputation for closing on time—or not. In areas where homes get lots of offers and sell fast, your lender's reputation can affect whether your offer is accepted. If you have a lender picked out, talk to your agent and weigh the pros and cons. "My advice for homebuyers right now is that in this market, you have to work with the right team of people in order to have success in finding a home and getting the right mortgage," says Vito Busano from LifeStone Mortgage. "Interview your real estate agents. Talk to local lenders and discuss different loan programs and rates. Working with a mortgage broker is always beneficial as they can shop around for you, which is what we do." 5. Get pre-approved early Buyers often wait to get a loan pre-approval until later in the home-buying process. But the sooner you get pre-approved, the better: You won't know what you can really afford until you've been pre-approved. Pre-approval is the only way to find out what kind of loan a lender will offer you. By checking your credit and finances, a lender can tell you if raising your credit score or reducing your debt could improve your loan options. Several pre-approvals from different lenders will give you the best picture of your situation. If you're worried about the effect on your credit score, don't be. Lenders and credit companies understand how all this works, so you won't be penalized for multiple mortgage-related credit checks in a short period. Learn more about mortgage pre-approvals. "Getting fully approved through underwriting with a local lender prior to looking at homes with your realtor can make a world of difference in your home buying journey," recommends Ryan Nies from Cornerstone Home Lending. "Look for lenders that can take you through the underwriting process prior to making an offer and can ensure a quick close so you can compete with any buyer in this competitive market." Pre-approval also gives you a big advantage when you're house-hunting. In a competitive market, you may need to make an offer fast, and if you don't have a pre-approval letter, you may lose out to another buyer who does. Sellers want the peace of mind of accepting an offer from a buyer who can prove they are qualified. 6. Look into first-time buyer programs There are thousands of state and local homebuyer programs that can help first-time buyers afford a home. Often they partner with lenders that are certified to offer the program and have experience working with first-time homebuyers. Local nonprofits that help lower-income buyers frequently have lenders in their network as well. Find first-time homebuyer programs in your area. No matter what lender you're talking to, you can ask if they offer programs for first-time homebuyers. Just make sure to inquire about all the pros and cons because some of these loans may have hidden costs. 7. Compare mortgage loan offers Before finalizing your decision, it is crucial to compare the interest rates and fees offered by at least three lenders or brokers to ensure you secure the best mortgage deal. Here are key ways to compare loan offers: Interest Rate: While interest rates are a significant factor, don't solely rely on them. Rates fluctuate daily, so it's important to find the right lender before locking in a rate. Inquire about mortgage points, which can lower the interest rate, and understand their cost and necessity. Fees and closing costs: Mortgage loans come with various fees, some of which may not be straightforward. Ask about all fees, such as application fees, underwriting costs, and closing fees. Compare the fees listed individually or bundled together, and negotiate to reduce them whenever possible. Down payment and mortgage insurance: Aim to make a substantial down payment while keeping funds aside for future home-related expenses. Explore down payment assistance programs, especially if you are a first-time homebuyer, to secure the loan without depleting your savings. If your down payment is less than 20%, expect to pay for private mortgage insurance (PMI). Loan terms: Examine the loan terms, including the duration of the loan (e.g., 15 years, 30 years) and any adjustable-rate features. Assess which terms align best with your financial goals and repayment capacity. Annual Percentage Rate (APR): The APR reflects the overall cost of the loan, including interest rates, fees, and other charges. Compare the APRs of different loan offers to gain a comprehensive understanding of the true cost. Loan features and programs: Assess any special features or loan programs offered by lenders, such as first-time homebuyer programs, down payment assistance, or flexible repayment options. Consider which features are beneficial for your specific situation. Customer service: Evaluate the customer service provided by each lender. Consider factors such as responsiveness, accessibility, and the level of support they offer throughout the loan process. 8. Ask your lender questions If you’re a first-time home buyer, you might be wondering what questions you should ask when talking to a mortgage lender. Here are some of the top questions to ask your lender: What will my fees and payments be? Which type of mortgage terms do you offer? What credit qualifications do you require? Do you offer mortgage points? Do I need an escrow account? What is the interest rate and APR Do you offer a mortgage rate lock? Do you offer preapproval or prequalification? What is the best down payment needed to buy a house? Is there a prepayment penalty? Takeaway: how to choose a mortgage lender Selecting the right mortgage lender is a crucial step in the home buying process. The ideal mortgage lender is someone who listens to your needs, offers honest advice, and works diligently to turn your homeownership dreams into a reality. Take the time to research and compare lenders, and don't hesitate to seek recommendations. By making an informed decision, you can secure a mortgage that fits your financial situation and embark on the path to owning your own home with confidence.
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PR Newswire
UMortgage Welcomes Top Brokerage in the Carolinas, MC Mortgage Group
WILMINGTON, N.C., June 5, 2023 /PRNewswire/ -- UMortgage is excited to announce that it has welcomed the MC Mortgage Group to its growing nationwide mortgage platform. MC Mortgage Group is a Wilmington, North Carolina-based mortgage brokerage serving homebuyers across North and South Carolina. MC Mortgage Group President, Patrick Stoy, founded the brokerage in 2005 and boasts 24 years of experience as a broker within the housing industry. He was named a UWM Top 1% Broker and a Top-100 Purchase LO with UWM in 2022. Locally, he was named Mortgage Professional of the Year by the North Carolina Home Builders Association in 2021. "Being that I've been a true independent mortgage broker since 2005, this platform will allow me the opportunity to focus on my relationships with my realtor partners, my LOs, and my borrowers," Stoy said regarding his decision to join UMortgage. "Not having to worry about the stress of day-to-day operations will allow me to create more life-changing opportunities through homeownership and help families build generational wealth." MC Mortgage will bring a team of 10 loan originators to the UMortgage platform to continue to provide buyers with an exceptional homebuying experience across North and South Carolina. The company was named MPA Top Employer and Lender and Wilmington Cape Fear Home Builder's Association's Lender of the Year in 2021. "We're delighted to welcome the MC Mortgage Group to the UMortgage platform," said Anthony Casa, President & CEO of UMortgage. "Patrick has built an incredible brokerage that aligns directly with our vision to create life-changing opportunities through homeownership. I'm incredibly excited to see what they're able to achieve with the tools and resources available at UMortgage!" UMortgage loan originators have seen plenty of success in the first half of 2023. Despite a slower housing market, the platform has had record-breaking months for funded loans in February, March, and April, and is on track to produce record-breaking figures once again for the month of May. UMortgage's platform has been developed to offer loan originators the low rates and robust product optionality of a wholesale brokerage and the day-to-day operational support typically exclusive to retail lenders. Follow this link to learn more about how UMortgage loan originators can maximize these resources to grow their businesses. CONTACT: Greg Mays, gmays@umortgage.com SOURCE UMortgage
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PR Newswire
Ravi Patel, a Top 1% Loan Originator and former SVP at Guaranteed Rate, Joins the UMortgage Platform
PHILADELPHIA, March 13, 2023 /PRNewswire/ -- Buoyed by the momentum of its second record month for loans locked in the last three months, UMortgage is delighted to announce the addition of Ravi Patel and his team to the growing mortgage platform. Previously, as Senior Vice President of Mortgage Lending at Guaranteed Rate, he and his team displayed an exceptional ability to grow despite market headwinds. Last year, they closed more than 250 loans and increased their purchase volume by 20% from 2021—the kind of growth that Patel will look to build upon with the resources available with the UMortgage platform. "The mindset of those at UMortgage is what really convinced me to join the platform," said Patel. "They are currently a beacon of light in a mortgage industry that's been dim for the last couple years. I'm incredibly excited to continue to grow my team and partner with Justin Allen and Shane Faherty. Together, we're going to continue to create a better mortgage experience for our clients and referral partners." The addition of Patel and his team—including David Behymer, Tony Piper, and Sydney Wallace—is another burst of momentum in what has been a remarkable period of growth for the UMortgage platform. Patel is another noteworthy name on a list of loan originators who have joined since the start of the year. Those heavy hitters have made an immediate impact since joining UMortgage, with the platform posting a record month for funded loans in December 2022, then re-setting that record in February 2023. "We're very excited to welcome Ravi to our UMortgage family," said Anthony Casa, President & CEO of UMortgage. "Winners in this industry want to join our platform because we're identifying the acute pain points of loan originators of different backgrounds—whether that be a retail shop or their own brokerage—and providing value-based solutions." The momentum seen at UMortgage in Q1 of 2023 is just the start for the mortgage platform. If you'd like to learn how UMortgage equips loan originators with the tools to scale their business, sign up for Loan Originators Powered by UMortgage hosted Wednesdays at 2pm ET. About UMortgage UMortgage is a mortgage platform built to help loan originators scale their businesses and create life-changing opportunities through homeownership. With LOs licensed nationwide, UMortgage is providing opportunities to create strong communities through financial literacy, support, and advocacy. Contact: Greg Mays 803-431-6663 gmays@umortgage.com SOURCE UMortgage
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HousingWire
UMortgage to Acquire Brokerage Firm, NXT Mortgage
UMortgage will be acquiring Dallas-based brokerage, NXT Mortgage, the companies confirmed to HousingWire. UMortgage is bringing NXT’s assets, technology, and people in-house, including its founder and president, Tyler Hodgson. After the transaction is complete, which is expected to happen within the next two weeks, NXT will be part of UMortgage, adopting its business model and compensation structure. Founded in 2017 by Hodgson, NXT originated $255 million in mortgages over the last 12 months, 74% of which were purchase loans, according to the mortgage tech platform Modex. NXT has 35 active loan officers, the data shows. “Tyler is a certified public accountant, and he did build some proprietary technology that helps with the onboarding process and makes it efficient and scalable. That was a big part of the value added to the company,” said Anthony Casa, who founded UMortgage in 2020. According to Hodgson, NXT and UMortgage have a common vision of building a one-of-a-kind platform for loan originators. “Our partnership will allow us to grow more rapidly towards our shared goal,” Hodgson said. UMortgage and NXT declined to provide financial terms of the deal. A source familiar with the transaction told HousingWire that UMortgage is paying over $10 million in cash and equity, and the payout is tied to the retention of the loan officers. Hodgson, a Marine Corps veteran, will own UMortgage’s shares. He will also be a national sales leader, reporting to Todd Bitter, who was hired in December to replace Casa as chief sales officer at UMortgage. UMortgage, wholly owned by UM Group Holding Company LLC, has completed a series of capital-raising rounds over the last two quarters. The company sold equity to 27 senior leaders, loan originators, branch leaders, and team members, with an average contribution of $200,000 per shareholder. However, Casa, the CEO with board of directors oversight, said he retains voting rights. Casa posted on social media in early December that he expects to own less than 1% of UMortgage by January 1, 2025. The remaining 99% of shareholders will be LOs, branch leaders, and team members. “Our corporate documents mandate that the CEO’s contract can never be longer than one year, which means each year shareholders will vote on whether or not they want the CEO to return. No one works harder than someone on a ‘prove’ it contract,” Casa said. UMortgage is a broker shop and a non-delegated correspondent lender that works with over 22 lenders and banks. According to Modex, it reached $617 million in production over the last 12 months, with 302 loan officers and 22 branches. UMortgage claims it gains 65 basis points from each loan and takes 14 calendar days on average to close a loan.
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PR Newswire
UMortgage Caps its 1500% Growth Year with 4 Major Additions
UMortgage, a national mortgage platform, is closing out 2022 the same way it spent much of the year—with exponential growth. Just this month, the platform brought on mortgage broker icon, Todd Bitter, as Chief Sales Officer to its Executive Leadership team, acquired Dallas-based NXT Mortgage, onboarded top-producing brokers Breon Price— the number one ranked broker in Ohio—and Chad Curtin, sending shockwaves throughout the mortgage industry. The innovative mortgage platform made a concerted effort throughout the year to enhance its Executive Leadership team with highly experienced individuals from different pockets of the finance and mortgage industry. Just in 2022, UMortgage added 4 industry veterans and promoted another 2 to its executive leadership team. UMortgage hired individuals with high-level experience from other big players in the industry, including Guaranteed Rate, American Financial Resources, Homepoint, and United Wholesale Mortgage. "In order to maintain our people-focused vision while we scaled, we had to build an experienced leadership team," claimed Casa. "That leadership was paramount in driving the growth of UMortgage and attracting the most talented loan originators within the industry." Last week, UMortgage broke news that it had acquired NXT Mortgage. After being founded by Marine Corps veteran, Tyler Hodgson, NXT quickly shook ground within the mortgage industry. In 2020 and 2021, the brokerage was named one of America's fastest-growing private companies by INC 5000. Directly following the acquisition, UMortgage announced that it attracted a Motto Mortgage branch led by Price and an NRL Mortgage branch led by Curtin–bringing more than 65 new employees to UMortgage in a three-week span. These major additions signal an investment into the lending platform built by President & CEO, Anthony Casa, in 2020. The platform enters the calendar year with nearly 300 loan originators on its roster—more than a 1,500% increase since the beginning of 2022. If you'd like to learn more about the UMortgage platform and how it's creating a better path for brokers to originate, for buyers to borrow, and for real estate agents to offer better client experiences, sign up for the weekly UMortgage Discovery Meeting, Thursdays at 2pm ET.
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PR Newswire
Mortgage Broker Icon Joins UMortgage to Usher in a Better Future for Loan Officers
PHILADELPHIA, PA; December 13, 2022 — Todd Bitter has announced that he is joining the UMortgage platform, citing it as the future of the mortgage brokerage industry. He will take the role of Chief Sales Officer where he will support the platform’s ever-growing roster of loan originators. Bitter has earned a reputation as an icon within the mortgage industry for championing the broker channel and building his own business from the ground-up to become one of the nation’s top-producing purchase-focused brokers. Recently, he has pivoted his focus away from his own loan production to support his fellow brokers and share with them the practices that he utilized in order to replicate his success and retain a healthier work-life balance. His success within this industry and continued dedication to lift those around him has been reciprocated throughout the housing industry. In 2022, he was named an inaugural Hall of AIME inductee. He’s shown continued expertise in client acquisition and retention as the #1 purchase originator within the broker channel in Arizona and a top-10 broker nationally in purchase originations from 2015 to 2021. Bitter was selected as a member of the Founders Club for BACPAC, where he continues to advocate for his fellow brokers within the halls of Washington. Bitter plans to continue this advocacy with his efforts at UMortgage, which was founded as a platform for loan originators aiming to create life-changing opportunities through homeownership for their clients. In joining UMortgage, Bitter plans to continue his initiative in building up the broker channel by becoming an accessible resource for UMortgage’s team of loan originators. “Giving back to the broker community has been hugely rewarding to me and this opportunity with UMortgage is a continuation of that,” expressed Bitter. “My previous work in helping develop my fellow brokers has led me to realize the importance of this support. Here, I’ll be able to channel all of my focus into building the most cost-effective, in terms of both profitability and time-management, platform to help loan originators find success in this industry.” Bitter has developed successful tactics in building strong relationships with his real estate agent partners. By combining this ‘relationships, not transactions’ approach with UMortgage’s in-house Operations staff, Bitter believes that he will be able to assist in developing the best platform for independent loan originators to produce at high volumes and help actualize the dreams of homeownership for countless homebuyers. If you're interested in learning more about how Bitter's new role at UMortgage will help loan originators win more deals in any market, sign up for the weekly Discovery Meeting, which happens every Thursday at 2pm ET. About UMortgage UMortgage is an innovative mortgage platform which helps Loan Originators grow their business and create life-changing opportunities through homeownership. Each LO is able to scale with a large portfolio of lenders available at their fingertips, top-of-the-line technology which allows them to work from anywhere, and dedicated Operations support with clear communication through each step of the loan. With LOs licensed nationwide, UMortgage is providing opportunities to create strong communities through financial literacy, support, and advocacy.
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MPA Magazine
Loan Originator Earns Her "Mortgage Mentor" Moniker
Those in the mortgage industry who survived the Great Recession and now find themselves navigating choppy waters fanned by inflation are worthy of some sort of honorific, it might be said. Perhaps even a moniker suggesting superhero status. Enter Rebecca Richardson, the self-described Mortgage Mentor dispensing helpful advice in her series of social media videos and via her blog. The Charlotte, NC-based mortgage loan originator with UMortgage describes her superpower on her website: “Most people only think about home financing a few times during their lives,” she writes. “I think about it every single day. It’s your home and your future. It’s my profession and passion.” There you have it. Seeking to learn more, Mortgage Professional America reached out to Richardson – and it didn’t require a signal in the sky to arrange a meeting. Through the power of the video conferencing platform dubbed Zoom, MPA was able to learn more about the mortgage maven’s trajectory. “I actually started originating right after college,” she told MPA. “I had worked for a financial planner and got bitten by that bug.” The financial planning world made for an easy segue into the mortgage field after prompting from a real estate broker connection. Entering into the unknown, she had a powerful ally: “Though I didn’t really know what I was getting into, my dad was a real estate attorney, so I definitely grilled him with questions,” she said. Some two decades later, the nationally ranked loan officer is as enthusiastic as ever: “I just like it,” she said. “It’s fast-paced, and it’s interesting. I’ve been doing it for 20 years, and I love it.” She survived the Great Recession through “perseverance and grit,” she said. The same attributes helped fuel her entry into the wholesale market in June after having spent years in retail – joining a growing trend in the process. According to the Association of Independent Mortgage Experts (AIME), of which Richardson is a member, 6,353 loan officers who left retail joined the independent mortgage community last year. In the first nine months of this year, per AIME, more than 7,000 loan officers converted from retail to wholesale lending. Another eye-opening stat: The wholesale channel has gained some 18,000 loan officers to date as of September – “a rate of growth in the wholesale channel we’ve never seen before,” one AIME executive told MPA. The shift has prompted a pivot, as loan officers act more like trusted advisors to their clients – particularly in light of the current economic climate. “It’s very compelling, particularly in market shifts like this,” Richardson said. “And also how technology, how marketing, has changed. It lends itself to being able to build more of an autonomous platform versus relying on the company brand,” she said. “And then you’re looking for that platform that offers the programs you need to be able to meet your clients where they are.” Instead of cowering amid a challenging market, she chooses to take a different tack: “Not to have toxic positivity,” she prefaced. “We have to be realistic of what the environment is. But there’s an incredible opportunity to take market share. It’s a natural inclination to shrink back or be scared or all of those kinds of things. This is when you really get to show your strength as a financial professional for your clients.” Like all who availed of the abundant low-hanging fruit of refinancing of the last couple of years, Richardson looks back on the halcyon days of 2020 and 2021 with fondness. But now it’s time to get back at it when the customer needs help the most. “Fantastic,” she said of ’20 and ’21. “Loved the volume. It was all great. But you did not have to work that hard at being that sharp at your skill,” she said. That was then, and this is now: “This is ‘how are you serving that client, what are those tools you’re bringing to help that client win in what can be already an emotional and stressful process’ but even more so because they’re questioning if they’re making the right decision and what’s going to happen next.” How brokers react is likely to separate the wheat from the chaff, she suggested. “Being able to give them some of those tools and that education and some of that flexibility,” she said. “We may not like where rates are, but ‘here’s a 2-1 buydown or here’s another strategy you might want to consider’ – and bring on both sides of that conversation,” she said, role-playing possible scenarios to offer harried customers intent on buying a home in a changed market. “We know homeownership is still a good move to make, even in light of current rates,” she said. “But then also understand where their heart’s at and giving them actionable steps and be able to speak to that,” she said of the posture brokers should adopt with their customers in a shifting landscape. Spoken like a true mentor – indeed, a Mortgage Mentor.
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PR Newswire
UMortgage is Leading a Migration of Retail Loan Originators to a New Lending Platform
UMortgage is helping drive an influx of Loan Originators from retail channels to the broker space with more than 70 former retail LOs and 112 total LOs joining its platform in Q3 of 2022. While other companies continue with mass layoffs, UMortgage continues to support its claim to grow in a shrinking market. With rates continuing to increase month-over-month, total mortgage industry employment declined from 404,400 to 401,200 between July and August of 2022, according to a report from National Mortgage News. Recently, mortgage application activity has declined in tandem with a decrease in housing market demand. These factors have driven many companies within the mortgage industry to lay off staff members while retail Loan Originators sought out new opportunities to access more competitive rates and products. Despite this overall decrease in industry employment, reports found an increase of 800 individuals employed in the mortgage and non-mortgage brokerage industry between July and August, with UMortgage's weekly Discovery Meeting leading 10% of those individuals to the platform across those months. Bloated cost structures, an inability to compete with rates offered elsewhere, and outdated technologies have cut into profits for retail lenders and led to unsustainable lending practices within the channel. UMortgage has spearheaded a migration away from retail lending by offering its Loan Originators: Robust optionality with a growing portfolio of 20+ lenders and their entire suite of loan products Specialized Operations pods with Loan Processors, Coordinators, and Closers assisting throughout the loan process, led by a dedicated pod leader A fully web-based tech stack that is accessible from mobile devices and eliminates manual data entry Custom marketing materials to help grow individual businesses With these tools in hand, UMortgage is helping retail LOs towards a platform that is built to help loan originators thrive in any market. In Q3 of 2022, UMortgage welcomed more than 112 total Loan Originators to its innovative platform, upping its total number of LOs to 194. UMortgage plans for continued growth for the remainder of the year, with Q4 goals outlining a vision to onboard another 150 LOs by the end of 2022. If you're a Loan Originator looking to increase your business and help improve the standard within the mortgage industry, register for our weekly Discovery Meeting which happens every Thursday at 2pm ET.
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HousingWire
Top Tips for Mortgage Professionals Using TikTok
The social media app, TikTok, is expected to reach 1.8 billion users by the end of 2022; will you be one of them? Many mortgage professionals are turning to the platform as a way to connect with prospective borrowers and educate them on mortgages, as well as market themselves. We spoke to UMortgage Branch Manager Arielle Best, known as the VA Loan Lady on TikTok, about the platform and how best to utilize it as a mortgage loan originator. Best joined TikTok in2020 and today has 61.3k followers and 524.8k likes on the platform. She’s part of UMortgage’s “Lender Avengers” team, along with Rebecca Richardson (The Mortgage Mentor) and Nate Fain (The Mortgage Creator). “We’re on [TikTok] mostly to educate and provide information, it’s not necessarily a sales platform,”Best said. “We’re on there to provide accurate information, and if people want to use us, that’s awesome.” Using TikTok Best’s top three tips for loan officers using TikTok are to be your genuine self, keep it short and sweet, and “just do the video.” “Even if the first one sucks, you can only get better,” she said. “You can look at it and say, ‘How can I make this video better?’” She said one mistake she sees a lot of loan officers new to TikTok make is talking to the camera rather than through the camera to their audience. “Be your true self,” she said. “Act like you’re talking to friends when you’re explaining something, as if your best friend came to your house to ask you mortgage advice – talk to your phone like that.” According to Best, her biggest learning curves upon joining TikTok were learning how to use the app’s features and understanding what the algorithm was looking for when putting out content. “Putting out information – useful information –wasn’t gaining traction unless you made it less than 10 seconds, put catchy music behind it and put the words on the screen,” she said. “The biggest thing with TikTok is understanding how viewers want to consume the information, even if that information is something that’s important, getting it to where they’re going to see it.” She said the app’s algorithm is looking for “small bites of information that are useful, digestible and understandable, and in as short a time as you can provide it.” She also recommended learning how to organizeyour TikTok by using the playlists feature. Best has playlists for her Q&A Wednesday series, satire videos and true stories, among other types of videos. Playlists make it easier for your followers to binge your content and absorb all the information. When it comes to deciding what to make videos about, Best says she looks toward her commenters. “I always will go to my comment section, because those are the people that are looking for answers, are the ones asking questions,” she said. “I let them decide what I’m going to talk about.” “That’s another great thing about TikTok that I love– one person can ask me a question that is useful to so many people, and I’ll reply to that with the answer,” she said. “Then so many more people have that knowledge and information now that didn’t and wouldn’t have known where to find it, because the average borrower is not going to go dig through the chapter of a handbook to find information for their loan circumstance.” Best also recommends making videos on important news updates borrowers need to know about. Building a Brand In terms of building a brand, Best says it’s crucial to know your market and to combine your passion with what you’re already doing. As the VA Loan Lady, she specializes in VA loans because she’s passionate about helping veterans. “Build your brand around the things that you love to do, and then your brand comes to you a little more naturally,” she said. The best way to grow your audience is to post routinely, and be sure to cover controversial and often misrepresented topics by providing accurate information, she said. Return on investment Best said she spends less than 10 hours a week on her TikTok. “I’ll spend probably an hour today just replying to videos, and then editing and posting and kind of batch-dumping videos,” she said. What kind of ROI does she see for her time on the app? In April she had 400 people fill out inquiries and applications from TikTok. She posted a video in July that had more than 1 million views, and said that about 530 people reached out afterward. “It wasn’t all applications, but we had inquiries up above 500 for one video,” she said. “If I were to average, it’s no less than at least 150 to 200 either inquiries or applications a month.” Ultimately, Best said, the key to TikTok is to remember that your audience consists of real people you’re connecting with, rather than people you’re trying to pitch or sell yourself to. “You are there to educate and inform them oftheir options for financing,” she said. “Don’t sell yourself, be yourself.” Interested in seeing how other professionals use TikTok? Check out these mortgage and real estate accounts you should be following!
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MPA Magazine
UMortgage to Hire 250 Operations Professionals Amid Mass Layoffs
While other companies have enacted mass layoffs and hiring freezes, UMortgage has revealed plans to hire more than 250 operations professionals over the next six months. The Philadelphia-based lender said it intends to grow its operations support staff and onboard new talent during its virtual open house event on Sep. 15, 2022. The announcement comes just a few months after hiring 52 loan originators last quarter, bringing its total number to 262 team members. “We’re trying to solve a big industry pain point with this event,” said Anthony Casa, president and CEO of UMortgage. “There are a lot of people unemployed in this industry. UMortgage is creating jobs, being efficient in the hiring process, and setting clear expectations on the standard we have for our client experience.” Casa will lead the open house, along with Sabrina Lopez, who recently joined the company as vice president of operations. During the event, they will discuss UMortgage’s business model, training opportunities for new operations team members, expectations for current available roles, loan process, value proposition, core values, and the team member support system. “What we’re looking for at our operations open house are individuals who are focused on the client experience,” Lopez said. “They are detail-oriented, have excellent communication skills, are advocates for the borrower, and understand the importance of making a difference each day in regards to how they interact with their teammates, loan officers, external partners, and the customer. Our operations team has to have a sense of urgency and must be committed to improving day over day.” The virtual event will be open to all loan coordinators, processors, underwriters, closers, or other seasoned mortgage professionals who are based in the US. The company said its need for greater operations is a “direct result of the influx of loan originators the company hired in Q2.” By the end of the third quarter, UMortgage plans to onboard a further 100+ employees.
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MPA Magazine
UMortgage Lifts the Lid on its Influencer Marketing Strategy
Influencer marketing is working wonders for many businesses in today’s modern world. A research report from Lee Odden’s TopRank Marketing revealed that 86% of B2B brands have succeeded in boosting brand awareness and increasing sales through influencer marketing. UMortgage is keeping up with the trends by harnessing the power of social media to educate both consumers and loan officers on mortgage and homeownership. In June, the Philadelphia-based home lender welcomed three prominent TikTok influencers – Nate Fain, Arielle Best, and Rebecca Richardson – as part of its expansion strategy and for a greater marketing push to bolster its portfolio of LOs. In line with the new hires, UMortgage also launched Homeowner HQ, a virtual branch dedicated to educating prospective and existing homeowners across the country. “We approached Arielle, Nate, and Rebecca, not for their social following, but for their passion for educating prospective homebuyers about all of the nuances of the mortgage process,” UMortgage told Mortgage Professional America in an exclusive interview. “Our vision as a company is to educate consumers and people across the country on all the aspects of homeownership. “That focus on empowering others through education resonates with a very specific group of people in the industry, and Rebecca, Nate, and Arielle fit into that group. They use social media to increase accessibility to their educational efforts, which aligns with our vision of creating life-changing opportunities through homeownership.” The trio joined UMortgage after developing a large following on social media. Fain, also known as @themortgagecreator on TikTok, leveraged his 10 years of experience as an LO and unique personality to grow his following to nearly 250,000 followers and more than two million likes on the platform. “For the last year or so, Arielle, Rebecca, and I have sort of joked that we should form a team,” he said. “We all have different personalities, but we share the same vision. I think that’s the mark of a really great team. Our main goal is to educate and empower the public so they can make informed decisions when getting a mortgage. “UMortgage really bought into this crazy idea and vision that Rebecca, Arielle, and I have for our team. UMortgage’s technology and focus on client experience also fit our business model perfectly, which is really exciting.” Like Fain, Richardson also shared her extensive industry knowledge on TikTok with the goal of increasing accessibility to the housing market. Richardson’s TikTok profile @the.mortgage.mentor has more than 127,000 followers, and her Instagram account has another 10,000 followers. “We are able to contribute to the team and our individual clients in the ways in which we are uniquely gifted,” Richardson shared. “If there are areas that we struggle with, we are able to lean on other team members for support.” Meanwhile, Best (@thatonedamnginger) is focused on debunking myths and providing factual information regarding VA loans. Her specialized content has brought in over 58,000 followers and around 488,000 likes. “I started my TikTok channel because I wanted to start giving my knowledge directly to the people it affects, the Veteran and Active Duty Community,” Best said. “I never planned on using that platform as a way to earn business from Veterans and the Miltok community, but it happened. I knew I needed to find a new place to call home for my business because the reach and help I was providing was staggering, but there’s only one of me.” In addition to helping the company boost its presence online, Best, Fain, and Richardson will co-manage Homeowner HQ. “The great thing about Homeowner HQ was the unique experience they brought with them to UMortgage, but they have already been driving consumer education before joining forces with us,” the company said. “What we offer is a place to help grow and scale their business so they can focus on educating more consumers and people across the internet. Because of our focus on getting better every day, this transition has challenged us to continuously evolve our processes to greater support loan originators of every type.” When asked how it plans to use the platform to further expand its lending business, UMortgage clarified that its focus is actually on helping originators grow their businesses. “Rebecca, Nate, and Arielle all have a great client base that comes from social media. Our focus is less on telling them how to get the most out of TikTok,” UMortgage told MPA. “Rather, we want to provide them with the tools and resources they need to best serve their clients and those clients’ loans. “Are they not licensed in a certain state where a client is interested? We have a network of loan originators licensed across the country to help support that. Do they need more people on their team to help serve all of these inquiries? We’ll help them scale that. Do they need additional operations to process all of these loans? We have that, too. We offer all of our LOs an open door to our executive leadership team so that we’re always aware of the ways that improve our processes and best support our LOs and their clients.” Last month, UMortgage rolled out its ‘Partnership Playbook,’ which the lender described as a “continuously-evolving tool with strategies that some of our most-experienced LOs use to grow referral networks and give their clients and real estate agents the best experience possible throughout the home buying process.” “It’s provided an excellent environment that fosters growth and creativity while knowing we have the leadership and operational support to ensure our clients are well taken care of,” Richardson commented. “The overall strategy and purpose for our business is simple: creating life-changing opportunities through homeownership,” UMortgage said. “Just like all of our other LOs, Arielle, Nate, and Rebecca align with that purpose. Our target audience as a collective company is loan originators we can support. Our goal is to empower them to help all individuals who are interested in the personal and financial freedoms associated with homeownership.”
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Voyage Utah
Check Out Kristi Gibb's Story
Today we’d like to introduce you to Kristi Gibb. Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started? In 2015, my husband, who is a US Army Veteran, and I were in the market to buy a home. We went to our bank to get pre-approved and then met up with our Realtor. He recommended that we get a second opinion from a local mortgage broker. We were sure our bank would offer us the best rate because it’s a Veteran-friendly bank. Instead, we learned that the mortgage broker could offer us a much lower rate and fees than the bank was charging. He explained that banks and retail lenders often charge higher rates and fees and then keep the credit attached to those rates as profit for themselves, rather than passing it on to the consumer. We wound up taking a job and buying a home in Utah. When we moved into our neighborhood, we became friends with someone who owned his own mortgage brokerage. Since our kids were getting older, I began thinking of what I could do for a career. My husband suggested I talk to our mortgage broker friend. One thing led to another, and I found my passion in helping people build wealth through homeownership with low broker rates and fees as a mortgage broker. We all face challenges, but looking back, would you describe it as a relatively smooth road? It has not been a smooth road. Though our friend is awesome, he was not set up to train a brand new loan officer or guide me on the path to success. I worked hard, took several online trainings, and hired a coach to help me learn what to do to gain referral partners and guide clients through a positive experience while getting their home loan. I was often tempted to quit as I went months without a paycheck, but I continued to do the work knowing that it had to pay off. My coach recommended that I switch brokerages to one that offered mentorship and support. I finally listened and found my second place of employment just as the pandemic unleashed on the US. My second boss offered training, support, coaching, and leads. I was able to refine my skills and process as I helped many families refinance or purchase their homes while I grew my business. My passion is helping our Veterans utilize their VA home loan benefit and educating Realtors and our community on what a great loan the VA loan is. I was surprised when I became a loan officer to learn that there are biases against it. People think VA borrowers are weak borrowers because they take advantage of the 0% down benefit, or that the loans take too long to close, and the appraisals always come in low. This is not the case. My first two bosses weren’t very enthusiastic about me pursuing mostly Veteran clients, so I decided to join forces with Jimmy Hobson at UMortgage out of Bountiful, UT. I’d been following him since I signed up with the Military Mortgage Bootcamp in 2019. He did the work and became one of the premier VA loan officers in the nation. I have finally found my home at UMortgage, where we offer low rates and fees, and share the same drive and vision that provides fast closings and excellent customer experiences. I’m privileged to be on the VA Extension team at UMortgage, where we will soon grow to become the biggest VA lender in the US. Our goal is to help as many Veterans as possible obtain homeownership without getting fleeced by big name lenders who charge high rates and fees and provide call-center level service. Now I teach classes to realtors and homebuyers about the VA home loan, and why it is such a great loan. My goal is to dispel the myths in our community that surrounds the VA loan and help VA buyers win more offers. I love the VA loan because my husband and I were able to use it to buy our first home. It was a huge help! I’ve done a lot of training on the VA home loan benefit and have become a Certified Veteran Lending Specialist through NAMB and a Veteran Mortgage Advisor through the Veteran Lending Council. I study the guidelines daily and seek to be a resource for our Veteran homebuyers and the realtors who help them. I love serving our Veterans. They inspire me to do my best. Can you tell our readers more about what you do and what you think sets you apart from others? I do all loan types, but my favorite by far is the VA loan. I’m a Veteran Mortgage Advisor, certified by the Veteran Lending Council, and a Certified Veteran Lending Specialist, certified by the National Association of Mortgage Brokers. I love demystifying the VA loan for borrowers and Realtors. It’s always exciting to me when I can help a Veteran access their VA home loan benefits especially after another loan officer has told them that they had lost it. It really matters who you work with. You want to work with someone who is very familiar with your loan program and can guide you through its nuances. The VA loan has the most flexible guidelines of all the loan programs. “Underwriters are encouraged to consider every possible appropriate factor in seeking a proper basis for approving loan applications for every qualified Veteran” (VA Handbook). I’m grateful to be on a team of VA loan officer powerhouses who can back me up if I’m not sure of the answer, or mastermind with me about different scenarios. I love teaching VA Myth Busting classes to the Realtors in our community and hope to change the stigma in Utah surrounding VA loans. What do you like best about our city? What do you like least? I love the different seasons in Utah. My family and I enjoy snowboarding, camping, rafting, and visiting the beautiful parks Utah has to offer. We also like watching movies and hanging out together. We’re pretty low-key most of the time. Pricing: Brokers saved borrowers $9407 in 2021 over retail lenders When you’re financing a home, check with a mortgage broker. Contact Info: Website: https://www.gibbhomeloans.com/ Instagram: https://www.instagram.com/kristigibbmortgage Facebook: https://www.facebook.com/kristigibbmortgage/ Twitter: https://www.tiktok.com/@kristigibb Other: https://www.umortgage.com
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MAP Magazine
UMortgage Unveils Financial Literacy Program
Initiative aims to boost financial literacy among consumers throughout the country UMortgage has announced an initiative to provide training and educational materials to help consumers become financially well. The national mortgage company said that it will be hosting its inaugural Financial Literacy Week program from March 28 to April 03. The week-long program was designed to include, and extend beyond, home buying and mortgage-related topics to provide an immersive and well-rounded education. With four sessions per day, the program will cover topics such as investing, designing a career with money in mind, student loans, and several others. Commenting on the initiative, UMortgage CEO Anthony Casa said the goal is to “help fill in those gaps and power a greater sense of financial literacy among consumers throughout the country, especially people in underserved markets.” “Most educational systems in America, from elementary school through college, are putting people at a disadvantage by not making any sort of dedicated financial education courses a requisite part of their curriculum,” he said. “Whether it’s learning about homeownership or retirement, most people don’t have access to this curriculum until the time has either come or it’s passed - for us, that’s a big deal.” UMortgage’s learning and development team and other industry experts will lead the training in each topic area. Courses will be online and accessible to people of all ages and in every state.
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PR Newswire
UMortgage Hosting Week-Long Financial Literacy Program to Boost Consumer Education
Inaugural program a key pillar of company's mission to power financial literacy nationwide PHILADELPHIA, Feb. 22, 2022 /PRNewswire/ -- UMortgage, a fast-growing national mortgage company, will be hosting its inaugural Financial Literacy Week program from Monday, March 28 – Sunday, April 3. The week-long program is a major initiative of the nationwide mortgage lender, which has prioritized financial literacy as a key pillar of the service it provides borrowers nationwide. The program kicks off Financial Literacy Month, a nationally recognized campaign that takes place each April to bring awareness to the need for more financial education in schools and for adults. "Most educational systems in America from elementary school through college are putting people at a disadvantage by not making any sort of dedicated financial education courses a requisite part of their curriculum," said Anthony Casa, Chief Executive Officer of UMortgage. "Whether it's learning about homeownership or retirement, most people don't have access to this curriculum until the time has either come or it's passed - for us, that's a big deal. Our goal at UMortgage is to help fill in those gaps and power a greater sense of financial literacy amongst consumers throughout the country, especially people in underserved markets." As part of its Financial Literacy Week program, UMortgage will host four sessions per day, covering a broad range of topics that include investing, designing a career with money in mind, student loans, and several others. The program was built to include, and extend beyond, homebuying and mortgage-related topics to provide an immersive and well-rounded education. Training in each topic area will be provided by members of the UMortgage Learning & Development team, as well as subject matter experts from relevant industries, including GradFin, a student loan provider. Courses will be online and accessible to people of all ages and in every state. UMortgage's consistent dedication to powering financial literacy for the borrowers it serves is evident in its mortgage industry-leading Net Promoter Score (NPS) - a measure of customer satisfaction calculated based on the likelihood of respondents to refer friends and family to a company, product or service. The company currently holds a 93 NPS rating on a spectrum from -100 to 100. For more information on the courses that will be offered, and to register online, visit umortgage.com/financial-literacy-week.
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